top of page
Search

Marketing With Kevin Moishyleez

  • Writer: kevinmoishyleez
    kevinmoishyleez
  • Jul 7, 2021
  • 2 min read

To create a great marketing strategy, there are only 3 things you need to do; 1 - Ideal Client Profile Who is your ideal client? You need to know who that is - in writing. Look at your best clients. What characteristics do they have? What sort of clients do you like working with. What size business? What kind of turnover? What industry? Where are they located? What are their personalities like? You need to consider what kind of clients you want to work with and create an ‘Ideal Client Profile’ that sums up that kind of client. Then only take on that type of client. Most accounting firms take on absolutely anyone that wants to work with them, trying to get as many clients as they possibly can. What then ends up happening is you find you’ve got too many clients, you’re too busy, not making enough money, and the clients you do have are not always great to work with. You cannot build a successful accounting firm by taking on anyone and everyone. You need to have clarity over who is the right client for your business. The first step in your marketing strategy is knowing who you want to work with. 2 - What Do They Want The next thing you need to work out, is what those ideal clients are looking for. What sorts of things do they look for in their accounting professional? Hopefully, you already have at least some great clients that fit your Ideal Client Profile. Ask those clients what sorts of things they are after. Say to them… “We are looking to improve the services that we offer you. Tell me, if you could wave a magic wand, and anything were possible, what would you want us to do for you? What services would you like us to provide? What would you like us to help you with?” Do some surveys, ask for feedback, and talk to your best clients. What they want is what your ideal clients want. 3 - Deliver It From the list of things that your clients ask for, choose which ones you know you can deliver, and which ones you can really be the best at. That will become your strategy. You may decide, based on your Ideal Client Profile, you love working with the medical profession. Your best clients might then tell you they want help with a particular type of tax planning. You might choose to make that your strategy. If you can become the best in the world at delivering that particular tax planning advice to that particular audience, you could charge premium prices. You’ll start to become known as the expert, and you will attract many more ideal clients to your business. A great marketing strategy will bring great clients straight to you.

 
 
 

Recent Posts

See All
Friday motivation

You Don’t Have To Be Great To Start, But You Have To Start To Be Great. Dont limit Your Challengers. Challenge Your Limits.

 
 
 

Comments


Post: Blog2_Post

+254703970958

©2021 by Kevin Moishyleez. Proudly created with Wix.com

bottom of page